B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
It's an important step in recognizing and starting to redirect what will otherwise become an inexorable stampede of profit-driven zombies toward the destruction of the humanity that created them ....
Seriously. Corporations cannot continue to have so much power and be governed by a simple one-pointed focus. "It's not human." Exactly. It's dangerously not human.
It's analogous to creating a robot that can get out of hand and overpower its master. Or, Frankenstein's monster.
Pink Floyd's movie, The Wall, gave an inkling of what's in store if we do not take care that corporations serve people, rather than vice versa.
The B corporation is an innovative model that seeks to change from within:
"Current events present a unique opportunity for us collectively to redefine success in business. Our message of using the power of business to solve social and environmental problems has never been more resonant."
450 businesses have joined forces to start putting some heart into corporations. They're advocating legislation and branding for corporations that participate, and partner for publicity, marketing, evaluations, certifications.
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